Hotel owner, manager, administrator, marketer, distributor, programmer, developer, entrepreneur, innovator... Hospitality professionals are a hybrid of all these professions. It is difficult for anyone to find their way around and be relevant and efficient in all the aspects that make up the sphere of hospitality. Digital technology offers many opportunities to reach new targets, increase efficiency and profitability: but how can this technology be implemented, why and with whom? Come to the Global Lodging Forum to discuss this key issue.
At a time when concepts without human interaction are adopting new strategies - The robots managing the Japanese hotel will be replaced... by humans - how can customer relations be designed to make the most of digital tools?
100% man-machine interaction is still far from being possible in a hosting profession where human contact brings a plus to the customer experience. However, generations Y and Z want speed and immediacy so they can devote their time to enriching and memorable experiences. How can the hotelier use digital technology to improve his points of contact with the customer?
The era of the powerful man-machine interface is still far ahead of us.
Rémy Merckx, VP Digital for Radisson Hotel group will share his vision and the group's strategy to optimize the use of digital tools.
How to optimize the quality of online customer contact? Designing a seamless experience? Share with Vanessa Heydorff, managing director France, Spain, Portugal for Booking.com. This global giant has created a platform that is highly appreciated by customers for its simplicity and the amount of information available.
What about the use and security of customer data collected? Marriott, a victim of data hacking involving nearly 500 million customers illustrates the vulnerability of hoteliers to cyber attacks. How to protect, exploit and grow this mass of information to increase its profitability and build a long-term relationship with an increasingly versatile clientele?
Come to the Global Lodging Forum to learn more
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