The number one group worldwide is, needless to say, targeting strong development on the Chinese market which is 4 times bigger than its domestic market. After partnerships for growth, the time has come for innovative technologies.
Investment in innovation is a strong hallmark of Marriott's strategy, which launched its Innovation Lab a few years ago. The American group held an event on innovation in Shanghai during which it clearly highlighted its desire to support Chinese start-ups. This is a good way to penetrate an otherwise hermetic market by focusing on start-ups. Alibaba participated as did Accenture Interactive.
The event led to the selection of 7 future tech-pros specializing in Internet of Things (IoT), Artificial Intelligence (AI) and Augmented Reality (AR). All these technologies will define the hotel of tomorrow.
"Innovation is at the core of Marriott International’s DNA. We have witnessed the rapid growth of innovation and technology in China and see a great opportunity to elevate the travel experience for our guests, especially our Chinese travelers. From the establishment of our joint venture with Alibaba, our collaboration with Didi and our enhanced Wechat Mini program for F+B, we have been evolving the customer service experience and leading the industry’s innovation. Stepping up ties with China startups further underscores our commitment,” highlighted Peggy Fang Roe, Chief Sales and Marketing Officer, Marriott International Asia Pacific.
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