In the context of the golden age of the start-up nation, Barrière is launching an accelerator for start-ups in the fields of gaming, leisure and entertainment. The brand aims to transform the experiences of its customers and employees alike.
In keeping with the Group's transformation initiated in July 2018, this accelerator aims to identify talented individuals who present high-potential products that are ready to be tested and have already raised funds. For the moment, the priority areas for innovation have been identified: their gaming offer in their casinos, "enhanced" experiences in their properties, Food Tech in their restaurants, connected Wellness in their spas, and the fulfillment of their employees.
The group's objective is to accelerate its transformation by using innovative solutions that will meet the challenges inherent to its renewal. Samuel Katz, Manager of Barrière Innovation explains: "By choosing to launch an acceleration program for start-ups that are revolutionizing our sectors, we are improving our existing experiences and placing our Group in a dynamic of continuous evolution. We have all the conditions to enable us to sign a sustainable commercial partnership." On the other hand, Barrière provides its expertise and support to each start-up, which can thus "test its innovation, measure its success and plan its possible deployment throughout the Group". Testing periods may last between 3 and 6 months in one or more institutions.
The Barrière brand includes 18 hotels, 33 casinos, more than 120 restaurants and bars (including Fouquet's in Paris), 15 spas, 4 health centres and nearly 3,000 shows offered each year, divided between two groups: the Lucien Barrière Group (GLB) and the Société Fermière du Casino Municipal de Cannes (SFCMC). It provides upscale service in gaming, hotels, wellness, catering, and more recently gaming through its subsidiary Nolaroads or e-sport with the Barrière Esport Tour, which is now one of the most important events in French e-sport, in partnership with Webedia.