Among the many changes affecting the hotel industry, the growth of lifestyle brands is undoubtedly one of the strongest developing of the sector. Here is a world tour highlighting some of these hotels, and their spread around the globe.
The hotels in these new "lifestyle" brands want to attract visitors through greater adaptability and innovative concepts. They are an indication of the latest expectations today's hotel brands must face. The popularity of the concept is evident in the diversity of "lifestyle" brands that have evolved:
Available in all sizes, segments and continents, lifestyle hotels represent an important diversification within the hotel world. A few key points, however, bring them together: the novelty of these hotels, their demand for originality and the care taken in their design. These hotels have more to offer than just a place to stay: they offer a lifestyle.
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