Accor and BNP Paribas will launch a payment card in Europe

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Published on 27/10/20 - Updated on 17/03/22


Reserved for members of the Accor Group's loyalty programme, ALL - Accor Live Limitless, the card will be launched in France at the beginning of 2021 and gradually in Europe.

This advantageous card will allow you to accumulate loyalty points through everyday purchases and obtain many personalised benefits.

The card will be available in three different formulas: ALL- VISA Pulse (for Millenials), ALL- VISA Explorer (for customers with high personal or professional mobility) and ALL-VISA Ultimate (for super-premium customers).

It does not require a change of bank or a subscription, just link it to the current account. The "Accor Pay" application, developed with BNP Paribas, will allow you to consult purchases linked to the card (balance monitoring, expenditure management, consulting your points and exchanges with the concierge at any time and in complete security).

This launch is part of Accor's "Augmented Hospitality" strategy, which aims to maintain and optimise the use of the loyalty programme despite the unfavourable health context for travel.  This customer commitment will not only make it possible to maintain contact but also to strengthen the relationship with members of the ALL- Accor Live Limitless loyalty programme.
In addition to offers of stays, dinners and other services, the points accumulated and retained until the next holidays will give access to exceptional events in 2021 such as football matches at the Paris-Saint-Germain football stadium, concerts at the Accor Arena or renowned gastronomic festivals. With 85 travel and lifestyle partners, including more than 33 airlines, members will be able to choose from a wide range of destinations.

Sébastien Bazin, Chairman and CEO of Accor says :

This partnership with BNP Paribas is a concrete expression of one of the pillars of our loyalty strategy. The launch of the ALL payment card, an innovative and ambitious tool, is a key step in the deployment of our loyalty programme, which already has nearly 70 million members. We are going to be able to offer them new services, ever more generous and original, and will thus accelerate the diversification of the Group's revenue sources. By combining the expertise of two European leaders with complementary know-how, we aim to attract ever more loyal customers and multiply the deployment of new offers to create a unique ecosystem in the world of travel and leisure. 



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