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[Infography] Cuba: between modernization and strong investment potential

7 min reading time

Published on 27/02/18 - Updated on 23/10/24

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Enquête | Cuba : entre modernisation et fort potentiel d'investissement

Cuba is "the most beautiful land ever seen by human eyes," according to Christopher Colombus. The island is once again a favorite tourist destination, particularly for the French (187,000 in 2016), while United States President Donald Trump has reversed parts of the agreement made by his predecessor. Why this enthusiasm? The country is attractive because of its strong identity, that combines political legend, culture and sun. Hospitality ON draws up the portrait of an island with strong investment potential.

A major tourist destination before the revolution, Cuba lost 99% of its tourist influx after Fidel Castro came to power. The regime only relaunched its tourism strategy in the mid 1970s with the creation of a National Institute of Tourism and Infrastructure Development. Today, tourism has become one...

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