
InterContinental Hotels Group launched its new lifestyle Hotel Indigo brand in key Asia Pacific cities including Hong Kong, Shanghai, Singapore and Tokyo to cater to guests who are looking for enriching destination experiences. Hotel Indigo will be IHG's fifth brand in the region after InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. Since opening the first hotel in Atlanta in 2004, Hotel Indigo quickly won recognition for its differentiated design philosophy, its ability to generate consistently high guest satisfaction and returns for hotel owners.
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