
IHG Broadening Booking Application Strategy with Priority Club Rewards App for Kindle Fire, Google TV and Android Tablets.
IHG announced yesterday the expansion of booking tools across the Android platform with the Priority Club Rewards app for Kindle Fire, Google TV and Android Tablets. IHG is the first hotel company to launch apps for both Kindle Fire and Google TV. The Priority Club Rewards app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all of IHG’s brands.“Extending our solutions to work with Kindle Fire, Google TV and Android Tablets is key to our next-generation personal technology strategy,” said Michael Menis, vice president, Web and Interactive Marketing, IHG. “As consumers embrace new devices like tablets and interactive television, we will continue to expand our reservation options and brand presence through these fast-growing, emerging touch points.”“Extending our solutions to work with Kindle Fire, Google TV and Android Tablets is key to our next-generation personal technology strategy,” said Michael Menis, vice president, Web and Interactive Marketing, IHG. “As consumers embrace new devices like tablets and interactive television, we will continue to expand our reservation options and brand presence through these fast-growing, emerging touch points.”