IbisFor clients, bedding is the 2nd most important factor in their hotel experience and yet, our surveys are quite clear: on the economy & low cost hotel market, Accor bedding offer is generally regarded as of lower quality than our competitors.
Summary _ As our ambition is to become n°1 worldwide in economy hospitality by gaining customer and partner preference, we have no choice but to offer the best sleeping experience on the market by providing bedding that is wonderfully comfortable on every level : technology, innovation, design, product, price/quality ratio. _ In order to make this promise come true, our absolute need was to introduce the new bedding made by ibis on a grand-scale within a short space of time ; 70% of beds in Europe, the Middle East and Africa will to be replaced by October 2012: over 66 000 beds will be replaced, 100 000 worlwide by end of 2013. _ In September 2011 a Task Force consisting of experts has been set up, with direct involvement of members of Accor’s Executive Committee and in partnership with representatives of franchised hotels. _ Research ended in a product tested for extreme conditions in the lab then tried and tested by hotel staff under ergonomics expert supervision. Prototypes and developed products have been widely tested over 1 000 clients, who actually slept in our beds and who were interviewed to assess perception and comfort. Those tests have been carried out in ibis, ibis styles and ibis budget hotels, in capital cities and regional locations, in Europe, South America and Asia Pacific regions. _ Locally adapted solutions are now being rolled out all over ibis network in 50 countries. _ To promote and identify this extraordinary experience, Sweetbed by ibis, Sweetbed by ibis budget and Sweetbed by ibis Styles brands have been created : a single identity for the economy brands, an emotionally charged name, a name that is easy for brands and their customers to remember. A branded product as a proof of change and modernity: it is the claim of ibis brands massive advertising campaign in October 2012._ Please tell us why do you think you should win?_ We do believe that work achieved on that project is outstanding on many aspects: -* Ambitious Product strategy supporting Ambitious Mega brand strategy -* A product never seen in the category -* Product development in record schedule including all steps for a perfectly designed product -* Marketing analysis and specifications -* Design analysis and specifications -* In house Test for operational reliability and staff wellbeing -* Extensive Customer tests, including various sleeping cultures -* Outstanding Purchasing process to guarantee delivery and quality -* Delivery on time and network dramatically impacted: the product is now reality for all guests.
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