W Hotels Worldwide announced today that Latin American artist Elsa y Elmar is the latest artist to create exclusive music for W Records, the hotel brand's private label.
All proceeds from the new W Records exclusive song - "Adiós Amor" - will be donated to La Casita de San Ángel, a Mexico City-based organization that partners with businesses to find productive and stable employment for adults with intellectual disabilities and/or neurological injuries.
Elsa y Elmar's cover of the hit song "Adiós Amor," made popular by award-winning Mexican singer Christian Nodal, was released on August 13, 2021. The Colombian-born artist joins fellow W Records alumni Japanese Breakfast, Amber Mark, Roosevelt and Perfume Genius as the first Latin American artist on the label.
As with all W Records collaborations, the label will support a cause that is important to both W Hotels and the artist. One hundred percent of the proceeds from the streaming of Elsa y Elmar's two tracks will be donated to La Casita de San Ángel.
Recording in the W Sound Suite at the W Hollywood was a very fun experience. The setting was perfect, the vibe was great, and all my needs were taken care of while I did what I love to do most: make music. Los Angeles is such an intense and inspiring city, and the W Sound Suite is a creative oasis in the middle of Hollywood.
Elsa and Elmar
Elsa y Elmar is an acclaimed bilingual singer-songwriter originally from Colombia, currently residing in Mexico City. She was discovered by W Records in February 2020 and within days Elsa recorded her two tracks for the record before signing with Sony Music Mexico last year.
We are thrilled to finally be able to release Elsa y Elmar's music to the world after sharing her creative process in the W Sound Suite at W Hollywood. It's been an amazing journey and we are honored to see Elsa y Elmar's latest creation come to life as W Records' first Latin American artist, joining a roster that includes some of the most exciting artists in music today like Roosevelt and Japanese Breakfast.
Carly Van Sickle, senior director of global brand marketing, W Hotels Worldwide
W Records is a label and resource for artists selected by W Hotels and their music industry partners. Each artist's tracks are released by W Records both digitally and as limited edition vinyl releases, which are given to music personalities, DJs and W fans to enjoy new and upcoming music.