Hybridization is a term used more and more often to describe products but also lifestyles. Decipher this trend on 22 June at the Hospitality Operator Forum with Gabrielle Halpern, philosopher and specialist in hybridisation.
She sees the concept of hybridisation as our ability to adapt to situations but also to go towards the other, to accept and adapt to them.
"Let's stop being afraid and hybridize ourselves; and by doing so, let's metamorphose our managerial practices, our organisations, our jobs, our recruitment, our professional relationships and our innovations!" Gabrielle Halpern told the webzine Okeena in June 2021 about the integration of people with special needs.
A vision of the society that aims to cross borders and break down silos. The hospitality sector allows for cultural and social mixing. It allows people to meet others, whether they are customers or colleagues. It allows an employee to start at the bottom of the ladder and reach the top in a few decades, the examples are numerous.
The challenge for hotel management is based on new data, with a need to make the sector attractive again, to work differently to gain in efficiency and to respond to the transformation of products. Because if the product is becoming hybrid, its operation must also become hybrid. Versatility, know-how and above all interpersonal skills are the key words of the 21st century tourism operation. Man tends to fear the unknown, as Gabrielle Halpern points out in her work. However, hotel entrepreneurs have shown a great capacity to project themselves over the last 24 months and have been able to reinvent themselves.
A doctor of philosophy, associate researcher and graduate of the École Normale Supérieure, Gabrielle Halpern will share her Théorie du Centaure, which she wrote in her book Tous Centaures! Éloge de l'hybridation (Pommier, 2020) and more recently in the comic strip La Fable du Centaure (HumenSciences, 2022).
Simultaneous translation available.
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