
Sofitel's chief operating officer Robert Gaymer-Jones received a promotion on Monday to CEO.
Gaymer-Jones has worked as COO at Sofitel since 2007, and is set to focus the company on developing and increasing the brand's value among luxury travelers using the Paris-based Accor brand's three labels: Sofitel, So and Legend. This represents a continuation of the repositioning strategy Sofitel has implemented since Gaymer-Jones became COO with the introduction of the So and Legend labels.Meanwhile two Legend properties are in the pipeline, one in Aswan, Egypt, and the other in Caragena, Colombia, with both set to open in late 2011 or early 2012.Meanwhile two Legend properties are in the pipeline, one in Aswan, Egypt, and the other in Caragena, Colombia, with both set to open in late 2011 or early 2012.