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The persistent problem of recruitment in the hospitality sector

While the year 2022 was marked by a significant labour shortage, should we expect a similar phenomenon in the new year? While the hospitality and tourism sectors are among the most affected, they are not the only ones facing a major challenge in terms of attractiveness and retention. A phenomenon that is also visible on a global scale.

International tourism was picking up in 2022, with many tourist businesses struggling to keep up with demand due to a crucial labour shortage. A shortage that was especially felt during the summer season and that worried many professionals.

Some actors are therefore taking action in advance this year so as not to be caught unprepared once again, like Homair. As a major actor in the outdoor hotel industry, Homair is full of vacancies for the coming spring/summer season. The group is offering 1,300 jobs at its head office and in its campsites.

Homair is also offering, in partnership with the Klaxon Rouge school, a training course leading to a diploma for future Marvilla Parks campsite supervisors. Indeed, the 50 future leaders will spend 10 weeks from January to March in the Klaxon Rouge school in Beg Meil in Brittany before joining the group's campsites.

The US is also facing an unprecedented labour shortage in the sector. This, combined with a potential recession that would lead to a wave of layoffs, is of great concern to industry actors.

However, the future is not as bleak as it seems as the US economy added 223,000 jobs in December, with the unemployment rate falling to 3.5% and within these figures, leisure and hospitality added 67,000 jobs while the unemployment rate fell to 5.4% in the sector. As a reminder, 10% of US employees work in the leisure and hospitality sector.

However, while the job creation in the sector is good news, the number of job openings is still far from pre-pandemic levels, with over 1.3 million job openings still unfilled. According to U.S. Travel, employment in the leisure and hospitality sector remained 11.4% below what it should have been in October 2022.

A similar problem exists in Germany, as the Institute for Labour Market and Occupational Research points out. By 2035, the labour market could shrink by up to seven million workers if nothing is done. In some sectors, the situation is already critical, such as the hotel and catering industry.

To counter this problem, the country is counting on immigrant workers and therefore intends to set up a new points system to attract them. The new law includes the introduction of an opportunity card based on a points system for people with a foreign professional diploma of at least two years' standing to find a job. Selection criteria include language skills, work experience, age and connection to Germany.

Recruiting foreign employees also appears to be on the agenda as Australia reviews its visa system in the face of a labour shortage following strict pandemic rules. Some companies are offering signing bonuses and flying in foreigners.

Canada is considering the same solution and has announced that it wants to welcome 1.45 million immigrants by 2025, 60% of whom will be trained in health and other professions requiring recruitment as soon as possible.

Moreover, the hotel and restaurant industry is not the only sector to face such challenges in terms of human resources. Indeed, the French aeronautics sector wants to recruit 16,000 people by 2023 to counter the lack of staff on board aircraft and in airports. A critical shortage of staff also affects the hospital sector and the army.

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