The BNP Paribas Real Estate teams recently took up residence in "Métal 57", an 18,000 m2 space in the heart of the Trapèze district in Boulogne-Billancourt. The space was born as part of the project to restructure and extend the iconic Atelier Renault.
Open to the outside world and completely renovated by BNP Paribas Real Estate teams and architect Dominique Perrault, the building has been redesigned with a new approach to office real estate. Thierry Laroue-Pont, CEO of BNP Paribas Real Estate, says: "We didn't want to make it a head office, but rather a demonstrator of the office building of the future, a destination for our employees. The building also houses teams from Odigo and Kronenbourg.
Designed to be flexible and hybrid, the workspaces include co-working spaces, high-tech meeting rooms, labs, amphitheatres and innovative catering areas.
On the F&B side, the offer is varied with two coffee shops and five culinary concepts on the ground floor (sushi bar, Italian cuisine, bistro, salad bar and a pop-up in partnership with young up-and-coming brands). On the first floor, users can eat at a stand that combines traditional, cosmopolitan and plant-based cuisine. There is also a Café Lounge on the seventh floor.
An exclusive application for the building allows you to order, and then collect, your meal from "Métal 57" restaurants. Fitness areas and concierge services are also available in the space.
As for waste management, Meiko's WasteStar FC, a 100% automatic solution for commercial kitchens, has been installed. It removes organic waste at source via a suction system that goes from the central kitchen to the processing station in the basement.
The European catering market is currently worth €240 billion, €20 billion of which comes from France alone, and luncheon vouchers are worth €5 billion. The market is huge.
Faced with the widespread adoption of working from home and new consumer habits, traditional catering companies have been struggling to reinvent themselves since the pandemic. Companies now need flexibility, and this extends to the catering offers they make available to their employees.
A complete and high-quality F&B offer, further enhanced by fitness areas and concierge services. The notion of customer experience is being introduced into the service sector, and it is taking inspiration from the hotel and retail sectors. The well-being of employees has become a major concern for companies in the quest to bring them back to the office after two years of widespread WFH.
"Métal 57" is a place open to its surrounding area and allows outside visitors to come and eat, just like employees. F&B can thus become a performance indicator for the brands and restaurants present on the site.
Eco-responsibility is now at the heart of the concerns of the real estate industry. The waste management solution implemented within "Métal 57" limits food waste collections to one trip every 4 to 6 weeks, compared to two per week for an ordinary management system.