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Meininger Hotels bets on digital

By appointing Rick Medford as vice president of change management and technology, the group intends to accelerate its use of digital for management on the one hand and customer satisfaction on the other.

Rick Medford has been the group's head of IT since 2019. The group intends to capitalise on his professional experience during which he helped lead change at Marks & Spencer, Vertex Data Science, Sainsbury's and Domino's Pizza. He keeps the IT hat on but is now tasked with leveraging digital technologies to improve management efficiency and customer satisfaction.

Ajit Menon, CEO of MEININGER Hotels, said: "Rick Medford has many years of experience in digital change management and will take the lead in this area at MEININGER Hotels.

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