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Karin Sheppard (IHG Hotels & Resorts) - Hotel industry executives discuss post-Covid challenges

Press review: Interview conducted during the Global Lodging Forum 2021, on September 28, 2021 at the InterContinental Paris Le Grand. Although travel has slumped over the past year and a half due to the Covid-19 pandemic, many tourist destinations in Europe had a better summer season than expected. 

Although travel has slumped over the past year and a half due to the Covid-19 pandemic, many tourist destinations in Europe had a better summer season than expected. Karin Sheppard, Senior Vice President and Managing Director for Europe at IHG, the hotel group that includes brands like the Intercontinental, Crowne Plaza and Holiday Inn. She tells us how her summer season compared to 2020 and pre-pandemic years.

"As for IHG Hotels & Resorts, which is celebrating 75 years of the Intercontinental brand this year, the goal is to improve their visibility and brand image. And according to Karin Sheppard, having a broad portfolio of brands is an opportunity because it helps meet the needs of different markets."

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