
The UK uses its employees' uniform to demonstrate its marketing positioning, visible though its workforce.
IHG, Denham, U.K., has issued new uniforms for 15,000 personnel at its Holiday Inn and Crowne Plaza branded hotels in Europe, the Middle East and Africa.The issuance of the uniforms caps a three-year design process for the conservative grey attire. IHG said the rollout is to be completed by end of the first quarter in 2012.