The Nextup project, launched in November 2009 has a goal to reposition the Novotel brand on the “Upper midscale segment”. This new strategy focuses on 4 primary axes related to customer service: Online service, reorganized public areas, rooms and restaurant. This global repositioning movement can only succeed with parallel support from human resources. This is the vocation of the project called Move Up, begun two years ago at the group Accor. Spotlight on a very elaborate campaign with a global vocation, winner in the Human resources category of the Hospitality Awards 2011.
NextUp is the name of the new brand project elaborated by operations, Human resources and Marketing teams at Novotel. Launched in November 2009, it lays the milestones for renewing the brand whose goal is to become the European reference on the «upper midscale» segment. The project is based on the...
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