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Hotels and games: the new tandem

7 min reading time

Published on 23/04/07 - Updated on 17/03/22

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Sports and investment: today this couple is thriving. American billionaires and investment funds such as Colony Capital are putting billions of euros into European clubs and their athletic facilities. And it is not without any ulterior profit making motives, which is where the hotel industry enters the game.

How can investments funds and the glorious uncertainty of sports fit together? This uncertainty is just what comes into play in the search for a stable financial model. The Olympique Lyonnais, which has just made an IPO, has only one goal in mind: “stop relying on the results of sports events,”...

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