The independent hotel brand expands its strategic partnership with Virgin to add nine Virgin Limited Edition properties to the Legend Collection.
With immediate effect, Mont Rochelle, Necker Island, The Lodge, Ulusaba, Mahali Mzuri, Son Bunyola Hotel & Villas, The Branson Beach Estate, Kasbah Tamadot and Finch Hattons Luxury Safari Camp are set to be part of Preferred Hotels & Resorts’ prestigious Legend Collection. Thus, these Virgin properties will be available on Preferred’s website.
This agreement is an expansion of the strategic partnership with Virgin Hotels Collection, the parent company of Virgin Limited Edition and Virgin Hotels.
As the Virgin Hotels Collection portfolio continues to grow, more hotels will join the Preferred Hotels & Resorts brand, including the recent announcement of Virgin Hotels London-Shoreditch.
We are delighted to be introducing our unique Virgin Limited Edition retreats into Preferred Hotels & Resorts’ prestigious Legend Collection, further strengthening our successful partnership. This opportunity aligns perfectly with our strategy for careful growth and will allow us to bring Virgin Limited Edition’s ultra-luxury offering to even more travelers looking for incredible experiences around the globe.
James Bermingham, CEO of Virgin Hotels Collection
This collaboration underscores our mutual commitment to delivering unparalleled, personalized guest experiences and promotes transformational travel. […] Each of Virgin Limited Edition's unique, luxury retreats offer distinctive opportunities for guests to embark on profound, meaningful journeys.
Lindsey Ueberroth, CEO of Preferred Travel Group
