After a strong 2022 in terms of growth for many players in the hospitality industry, 2023 looks promising for further expansion. Several key players have revealed their development pipelines for the next 12 months.
Last year, Marriott signed 726 management and franchise agreements, representing almost 108,000 keys (+21% vs 2021). This year, Marriott will move into the accessible mid-range segment. In a deal expected to be completed in H1 2023 with Hoteles City Express, S.A.B. de C.V., the company will acquire the City Express brand portfolio. This transaction would add 152 hotels (17,000 rooms) across 75 cities in Mexico and three Latin American countries, as well as another five projects (representing 676 rooms) under construction. The acquisition will make Marriott the largest hotel company in the Caribbean and Latin America. In addition, the company will open 35 luxury hotels in 2023.
Wyndham Hotels & Resorts, the world's largest hotel franchise company, aims to capitalise on an exceptional past year and continue its growth in 2023. In 2022, the company's achievements included nearly doubling the size of its upscale footprint in Europe, the Middle East, Eurasia, and Africa with the acquisition of the Vienna House brand, developing 13 brands in a total of 22 new markets, and entering the US extended stay market with the launch of ECHO Suites Extended StaySM by Wyndham.
The luxury hospitality company enjoyed a strong 2022 with 7 new property openings. This growth will continue with more than 50 projects in its pipeline for the future. Over the coming calendar year, Four Seasons has 2 new hotels set to open in China, as well as projects in the Middle East and North Africa, including new residences in Bahrain Bay, a second property in Doha, and a new hotel in Rabat.
The American group announced at the end of 2022 that it had a record pipeline of approximately 117,000 keys worldwide. These ambitious growth plans will be driven by the acquisition of the Dream Hotel Group brand and management platform, as well as the development of existing brands such as Caption by Hyatt and Park Hyatt.
At least 34 openings across several segments and continents will strengthen the French giant's portfolio. In addition, Ennismore is planning to grow its presence strongly in Southeast Asia. Over the course of 2023, this growth strategy already includes 28 confirmed openings in the region.
The group will expand its presence in APAC, EMEA, and the Americas with the opening of 19 properties.
Radisson Hotel Group
Following notable growth in Asia-Pacific last year, the group is seeking to strengthen further its foothold in the region in 2023. It plans to leverage its already strong presence in India and China, and to place innovation at the heart of its tailored and highly localised strategy following investment in state-of-the-art IT systems, as exemplified by the roll-out of Hotelkit and Radisson+.
NH & Minor
NH Hotel Group and Minor International, its majority shareholder, plan to open 50 hotels worldwide by 2023. NH Hotel Group will open 27 properties in Europe and the Americas and Minor International 23. This investment will see the addition of 10,106 keys across 6 brands by 2024. These will include 11 NH Collection hotels (3,049 rooms), 3 Nhow hotels (610 rooms), 11 NH hotels (1,711 rooms), 8 Anantara hotels (1,095 rooms), 4 Tivoli hotels (935 rooms), and 13 Avani Hotels & Resorts (2,706 rooms).
Preferred Hotels & Resorts
The independent hotel portfolio aims to add 11 new properties in North America, Europe, and Africa.
After a very successful 2022 financial year, the limehome company intends to use the capital raised to expand in its existing markets, as well as in new markets such as Portugal and Italy.
The Breton network has shared its ambitions to add 10 new hotels to its portfolio in the first 6 months of 2023.
The Dutch affordable luxury brand has announced plans to add 3 new hotels to its portfolio in 2023.
The proven resilience of travel is powerful and energising. Given the attractiveness of our portfolio of global brands, top-ranked Marriott Bonvoy loyalty programme, momentum around conversions, and commitment to innovation, we are excited to continue to help lead in the growth of travel.
Anthony Capuano, CEO of Marriott International
Through our intentional long-term growth strategy and by working closely with owners, Hyatt boasts five years of industry-leading organic net rooms growth. Owners want to work with us because of our expertise, performance track record and optimal positioning in the industry. We have global scale, but we are nimble enough to create personal relationships, draw on our own experiences and lead with empathy.
Jim Chu, Executive Vice-President & Chief Growth Officer at Hyatt
Four Seasons business is stronger than ever. Our experienced leadership team is well positioned to take advantage of the myriad opportunities ahead, focusing on an evolved growth strategy that continues to generate value for our hotel owners, employees, guests, and residents.
Alejandro Reynal, President & CEO of Four Seasons
The APAC region is poised for domestic and international tourism recovery and primed for hospitality development in 2023. With our strategic plans for the region in full swing, Radisson Hotel Group is ready to capture the rebound of travel and realise significant regional growth over the course of the next year. Through our commitment, responsiveness, and innovation, combined with the strength of our brands and global platforms, we will be able to support our owners and partners in driving the long-term commercial success of their properties.
Ramzy Fenianos, Chief Development Officer, Asia Pacific at Radisson Hotel Group