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[Update] Kerzner International to launch its fitness-led hotel brand in Dubai

Kerzner International has announced plans to open its first SIRO property in Dubai at the end of next year. The brand will offer wellbeing and fitness-focussed hotels, each customised to the destination in which it is located.

SIRO One Za’abeel will be located inside one of the two high-rise towers that form Dubai’s One Za’abeel site, which is currently being developed by Ithra. The hotel will offer views over the city’s skyline. A One&Only property is also present in the development, its clients will have access to SIRO's facilities.

Holistic fitness and wellbeing programmes will be designed for each guest including an optional 3D body scan to collect personalised data. The brand has recruited international stars and sports teams to act as advisors for the development of SIRO’s programmes. "Team SIRO" includes AC Milan, Olympic swimmer Adam Peaty, and boxer Ramla Ali.

Guestrooms in the hotel will feature smart Aero Plush mattresses, recovery wardrobes, and smart curtains to boost restorative sleep. The SIRO app alarm can be set to the guest’s circadian rhythm to combat jet lag and ensure more restful sleep.

The SIRO experience is based on five key pillars: fitness, nutrition, sleep, recovery, and mindfulness. The property will boast a two-floor fitness club with a 1,000 m² gym and spaces for yoga, meditation, and group movement classes. It will also offer facilities for strength and conditioning, cardio, weightlifting, cycling, boxing, Pilates, and HIIT studios.

Its dedicated Recovery Lab will provide cutting-edge technologies, cryo, infrared and oxygen therapies, physiotherapy, acupuncture and stretching. Mindfulness coaches, specialist trainers, technicians, and nutrition experts will also be at guests’ disposition.

Its F&B options are set to consist of on-site restaurants serving locally-sourced and seasonal organic meals.

SIRO represents Kerzner’s continued ambition to break boundaries in the hospitality industry, and it will transform the fitness and recovery hospitality experience. Going far beyond the expected by combining our renowned excellence in developing truly exceptional hotels and experiences, with the invaluable insight and expertise from a world-class selection of international athletes, the result will be a curated, bold guest experience with powerful opportunities to excel. Our aim is to expand the SIRO community globally and we look forward to partnering with developers and investors in key global destinations.

Philippe Zuber, CEO of Kerzner International

SIRO is a bold, innovative new Kerzner brand. It will serve a global community focused on health and wellbeing with a destination offering yet to be seen in Dubai and in the hospitality sector. We are proud to be a developer and partner in this unique project and look forward to building this iconic development in Dubai’s One Za’abeel.

Issam Galadari, CEO of Ithra

It was a natural choice for me to partner with SIRO. I have worked hard to create an environment within the male-dominated world of boxing where women feel welcomed and encouraged to participate. In the same way, SIRO mirrors my ambitions, to introduce hotels and platforms where everyone can feel welcome to work on their well-being and positively impact their physical and mental health. I am excited to be working with the team on developing programs and experiences that will give guests the chance to learn life habits that they can take away with them and incorporate into their everyday lives.

Ramla Ali, Boxer & Ambassador of SIRO

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