Thibaud Binois has been elected as the new President of the Association des Investisseurs Franchisés de Louvre Hôtels Group (AIFLH).

His appointment reflects the association’s ongoing focus on fostering collaboration with Louvre Hôtels Group to support the growth of its member hotels.

“We will continue the work begun a year ago, with the same determination and commitment,” - Thibaud Binois, President of the AIFLH.

Binois’ leadership will guide AIFLH in efforts to modernize the hospitality industry and address key challenges. The association aims to remain a strong advocate for franchisees, engaging with relevant industry bodies to represent their interests. As the hotel sector evolves, AIFLH intends to play an active role in navigating these changes.

Binois underlined the importance of collective action in protecting the interests, independence, and assets of franchisees.

“It's by being collective that our actions with AIFLH bear fruit,” ”and it's also an insurance policy against the vagaries of our franchisor's life.” - Thibaud Binois, President of the AIFLH.

Alongside Binois, the AIFLH board remains committed to listening to members' concerns and encouraging open dialogue.

As President of the Bimage hotel group and a member of the AIFLH board since 2021, Binois brings considerable experience to this role. The AIFLH represents over 300 hotels across brands such as CAMPANILE, KYRIAD, KYRIADDIRECT, and PREMIERE CLASSE, positioning it as an important voice in the evolving hotel sector.