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New trend in hospitality technologies to enhance the customer experience - Part 3

8 min reading time

Published on 06/05/24 - Updated on 23/10/24

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Technology

Far from replacing human interaction, as many fear, new technologies are helping to optimise the customer experience. And it's not travellers who will say otherwise.

Immersing customers in new realities There is a difference between augmented reality, a technique that superimposes on reality its digital representation, updated in real time, and virtual reality, a technique that simulates a three-dimensional environment using a computer. The former takes place in...

Radisson Hotel Group
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Best Western Hotels & Resorts
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