Marriott International is expanding its presence in the long-stay sector through a strategic long-term licensing agreement with Sonder Holdings, which is expected to add over 10,500 rooms to its portfolio. This partnership introduces a new collection called “Sonder by Marriott Bonvoy,” which will feature apartment-style accommodations primarily located in urban markets. These properties are designed to cater to travelers looking for extended stays with a focus on a digital-first experience.

By the end of 2024, more than 9,000 existing Sonder rooms are set to be incorporated into Marriott’s system, with an additional 1,500 rooms added to the pipeline over the coming years. Marriott Bonvoy members will soon be able to earn and redeem points at approximately 200 Sonder properties, with full integration into Marriott’s digital platforms expected by 2025. This agreement is projected to contribute to Marriott’s expected net room growth of 6 to 6.5 percent for 2024.

“We are excited about the addition of Sonder’s portfolio to our system, which will expand our portfolio of longer-stay accommodations in key markets around the world,”“Marriott has long believed in providing the right product at the right price point for all trip purposes and generations of travelers. With the planned addition of Sonder by Marriott Bonvoy, we will be able to provide guests seeking apartment-style urban accommodations with even more options in the Marriott Bonvoy portfolio.” - Tim Grisius, Global Officer, M&A, Business Development and Real Estate, Marriott International.

This partnership further strengthens Marriott’s long-stay offerings, which already include brands like Residence Inn, TownePlace Suites, Marriott Executive Apartments, and Element by Westin. With more than 1,000 locations globally, these brands provide flexible accommodations suited for extended stays, offering amenities such as fully equipped kitchens, separate living spaces, and convenient work areas.

Marriott’s focus on expanding in the long-stay market reflects the increasing demand for flexible travel options, especially in key urban locations. This growth allows Marriott to enhance its portfolio and better meet the needs of travelers seeking extended stays across a wide range of destinations.