In a sector where competition continues to intensify and customers are less and less loyal, how do you attract and retain travellers in your hotel? Building loyalty is more important than ever, and the strategies devoted to it are multiplying and reinventing themselves. The challenge is twofold, since the aim is to win the loyalty of both leisure and business travellers, two target groups with very different needs. How are hoteliers adapting their programmes to all these customers with changing habits? Are loyalty programmes still in tune with the expectations of today's travellers?
The challenge of building loyalty among business and group customers It seems much easier to retain tourists than business travellers. Unlike tourists, business travellers do not always have the opportunity to choose the hotel in which they are going to stay, and even if they do, staying within...
France
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