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July 2023: will the European hotel industry be disrupted by global warming?

3 min reading time

Published on 22/08/23 - Updated on 23/10/24

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Between extreme heatwaves and fires, the European hotel industry has seen a new dynamic this summer. While the countries of the south of Europe (Italy, Greece, Portugal, etc.) have seen the strongest growth in terms of activity compared with the pre-covid period (RevPAR growth of over 30% compared with July 2019), it is the countries in the north-east of the continent that are driving the recovery compared with last year: Hungary, the Czech Republic, Switzerland and Austria are driving this growth, including in terms of hotel occupancy. Could global warming and overtourism be reshuffling the tourism cards this summer?

On a more local level, all the countries are still below pre-COVID levels, with the exception of Greece, where occupancy is up 2 points compared with July 2019. Poland (-0.9 points vs 2019) and Italy (-1.2 points vs 2019) also reported good results in terms of occupancy. Nevertheless, compared with...

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