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July 2023: the French hotel industry changes sides

3 min reading time

Published on 22/08/23 - Updated on 23/10/24

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Faced with heatwaves, a feeling of overtourism, inflation... the French hotel industry is changing position: the south is experiencing a slight decline, while the north and inland regions are more attractive.

On a national scale, the French hotel industry saw a 25.5% increase in business compared with pre-COVID levels, with RevPAR at €96.3, almost 4% higher than in July 2022. However, this growth is primarily due to a 6% year-on-year increase in ADRs, while overall footfall has weakened slightly (-1.6...

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