Hilton has announced the European arrival of its premium economy brand, Spark by Hilton, with the upcoming opening of Spark by Hilton London Romford.
The 125-room property that will open in the coming weeks, signifies Hilton's venture into the premium economy segment in Europe.
Situated in the heart of Romford town center and adjacent to Romford Station, guests can easily reach central London and other areas, making it an ideal base for exploring the local area or venturing further afield.
Signed under a franchise agreement with Romford South Ltd., this marks an important step for the brand following its launch in 2023, becoming the fastest-to-market brand in Hilton's history. With over 30 operating hotels and more than 175 under development since its inception, Spark by Hilton is rapidly expanding.
“We are thrilled to welcome Spark by Hilton to Europe, marking a significant milestone for the brand following its stellar launch and subsequent rapid expansion across the US. With many more opportunities on the horizon, this initial signing signals the beginning of an exciting journey to redefine the premium economy segment, prioritising value for guests and maximising returns for our owners.” - Patrick Fitzgibbon, senior vice president, development EMEA, Hilton
Concerning the features, Spark by Hilton London Romford will offer practical amenities in guest rooms, public spaces for socializing or work, a daily breakfast buffet, a Hydration Cart, and a 24-hour retail market
By reimagining the premium economy segment and focusing on enhancing the guest experience, the brand provides consistency across all hotels.
“After an incredibly successful launch across the US last year, we’re delighted to bring our breakthrough premium economy brand to Europe, providing a consistently reliable experience for this underserved group of travellers. Spark by Hilton delivers all the essentials done exceptionally well, alongside reliable and friendly service to ensure every traveller can enjoy a great hotel experience.” - Alissa Klees, brand leader, Spark by Hilton
“ We are incredibly excited to partner with Hilton to launch the first Spark by Hilton hotel in Europe. This hotel provides a fantastic base for guests looking to explore the local area and benefit from Romford’s fantastic transport links. We’re grateful to Hilton for their support as we prepare for opening, and we can’t wait to see the hotel welcome its first guests later this month.”Adi Hodzic, CEO, Romford South Ltd.
