IHG Hotels & Resorts and NOVUM Hospitality unveiled the inaugural Holiday Inn – the niu property in Germany, Holiday Inn - the niu Cure, Erlangen, while this collaboration marks the beginning of a venture.

Located in Erlangen, Holiday Inn - the niu Cure draws inspiration from the area's heritage, as the hotel's design elements pay homage to Erlangen's medical legacy.

 “We are delighted to work with our partners at NOVUM Hospitality, to open the first Holiday Inn - the niu hotel in Germany. This is a brand collaboration that offers guests the comfort and expertise of one of the world’s most recognised and trusted brands, Holiday Inn, combined with the stylish and locally inspired design of the niu. Holiday Inn - the niu Cure is an excellent first representation of how this brand collaboration comes to life. We look forward to converting and opening the doors to more than 50 existing hotels for this brand collaboration in the months to come.” - Mario Maxeiner, Managing Director, Northern Europe at IHG Hotels & Resorts

The hotel features 177 rooms. Concerning the amenities the hotel has complimentary Wi-Fi, while the hotel's Living Lobby concept provides a space for guests to unwind or collaborate and there is also an onsite bar lounge and 24-hour Lobby. Furthermore, as part of IHG Hotels & Resorts, Holiday Inn – the niu Cure offers guests access to IHG One Rewards.

“As one of Europe's largest privately-owned hotel operators, we look forward to witnessing our flagship brand, the niu, embark on a new chapter alongside the globally renowned Holiday Inn brand. The opening of our first Holiday Inn – the niu hotel in Erlangen marks the first step in our collaborative journey with IHG Hotels & Resorts, and we eagerly anticipate the launch of over 50 more Holiday Inn – the niu hotels in the near future. In fact, we are delighted to have also signed our first pipeline property for Holiday Inn – the niu with IHG.” - David Etmenan, Chief Executive Officer & Owner NOVUM Hospitality

 “Since signing our long-term agreement with IHG Hotels & Resorts in April of this year, we have achieved remarkable progress in a relatively short period of time. Seeing this collaboration come to fruition has been a genuine pleasure, as it highlights a strategic milestone in our company’s history. We are beyond proud of what our teams – both at IHG and NOVUM Hospitality – have accomplished in the past weeks and months.” - Samira Said, CEO NOVUM Hospitality

The launch of Holiday Inn - the niu Cure is just the beginning, with more properties slated to open across Germany and beyond.