Global Hotel Alliance, the world’s largest alliance of independent hotel brands, has announced the launch of Green Collection. The aim of the collection is to highlight individual hotels that are taking action to protect people and the planet.
The 200 properties that constitute the Green Collection are members of GHA DISCOVERY’s global portfolio. They have all attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key, and Green Globe among the 15 leading certification bodies represented.
These certifications are based on hotels’ sustainability initiatives and performance, as well as their practices that preserve the natural environment and benefit local communities in the destinations where they operate. Finally, hotels in the collection also act in line with Global Sustainable Tourism Criteria (GSTC) guidelines.
Members have already undertaken innovative sustainability initiatives. PARKROYAL COLLECTION Marina Bay boasts 2,400 trees, shrubs and groundcovers, making it Singapore’s first ‘garden-in-a-hotel’. Anantara Dhigu Maldives Resort initiated the Coral Adoption Programme, which encourages guests to help preserve local biodiversity by planting coral in a reef nursery.
Green Collection properties make up 24% of GHA DISCVOERY’s portfolio and come from mid-scale to up-scale brands such as JA Resorts & Hotels, Avani Hotels & Resorts, Capella Hotels & Resorts, nhow, GLO Hotels, Sukhothai Hotels & Resorts, Outrigger Resorts & Hotels, and Elewana Collection.
Member hotels are present in 44 countries and 112 destinations, ranging from cities to seaside towns. The top three countries in terms of Green Collections hotels are the Netherlands (31 properties), Thailand (16), and the UAE (15).
Until 30th April 2023, Global Hotel Alliance will make a $5 donation to charitable causes for every Green Collection hotel booking made via GHA DISCOVERY.
Across GHA’s 800 properties from 40 brands, located in 100 countries around the globe, there are some world-class examples of practices and initiatives with a positive environmental and social impact, and we are incredibly proud of these efforts, which we celebrate with the launch of Green Collection. It also helps travellers, including the 24 million members of our GHA DISCOVERY loyalty programme, to make more informed travel decisions based on their values and priorities, which today include hotel sustainability credentials and treading as lightly as possible in the destinations they visit. By launching Green Collection, we are reiterating our alignment to the UN’s Sustainability Development Goals (SDGs), which guide the development of the hospitality industry for a more sustainable future. […] We are committed to ensuring GHA remains a favourite global brand in hospitality, not only trusted for the high-quality products and services we offer to our hotel brands and GHA DISCOVERY members, but the responsible approach we take to delivering them. The launch of Green Collection and our donation contribution are the first of many philanthropic elements we have planned in 2023, aligned to what customers and stakeholders now value most.
Chris Hartley, CEO of Global Hotel Alliance
