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#GLF19 | "There is a contradiction in the independent hotel business, between a determination to consolidate and pool on the one hand, and on the other to remain each on their own side"

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Published on 09/05/19 - Updated on 23/10/24

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Consortia, brands and franchisees, new challenges lie ahead to establish themselves on the international scene and continue to perform. Brand identity, management of the quality of products and services, distribution and awareness… What are the avenues and what are strategies for the future?

How are you bringing your hoteliers into the digital era? Isabelle Rochelandet: The switch to digital necessarily takes more time depending on whether it is for franchises or consortia. It must be done internally and then hoteliers need to be convinced to adopt it. It all begins with the mother...

Akéna Hotels
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  • Groupe Logis Hôtels Europe
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  • SEH France
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