The 45th edition of FITUR 2025, held from January 22 to 26 at IFEMA Madrid, set a new record with 255,000 visitors, including 155,000 professionals. This enthusiasm highlights the strong recovery of the tourism sector and FITUR’s key role in the industry. But does this surge in attendance translate into a real boost for Madrid’s hotel and tourism performance? Find out below.
FITUR: A Growth Accelerator for Global Tourism
The event generated an estimated economic impact of €445 million for Madrid, directly benefiting the hospitality, restaurant, mobility, culture, and leisure sectors. This dynamic reflects the growing importance of tourism in both the local and national economy.
FITUR 2025 broke its own records by bringing together 9,500 companies, 156 countries, and 884 main exhibitors, marking a 10% increase compared to 2024. Additionally, 101 countries sent official delegations, five more than the previous year, further strengthening FITUR’s role as a key platform for international tourism industry exchanges.
FITUR 2025’s performance aligns with a global context of strong tourism recovery. In 2024, the number of international tourists reached 1.4 billion, while Spain recorded 94 million visitors, including 16 million in Madrid. Tourism revenues amounted to €126 billion in Spain and €16 billion in Madrid, a trend expected to continue growing in 2025.
With this record-breaking edition, FITUR 2025 has solidified its position as a major global tourism event and is already preparing for FITUR 2026, scheduled from January 21 to 25, with Mexico as the partner country. All data is sourced from La Quotidienne, Mister Travel, and Afriquinfos.
This success highlights FITUR’s essential role in driving global tourism, providing a prime space for networking, exchanges, and innovation, while contributing to the economic growth of the sector.
FITUR 2024: A Flourishing Edition for Madrid's Hospitality Sector
Last year, the 44th edition of the FITUR International Tourism Fair, held from January 24 to 28, was a remarkable success. The event attracted 250,000 participants, showing a 13.7% increase compared to the previous edition. This event greatly benefited the hospitality sector.
During FITUR 2024, Madrid’s hotels showed a 72.8% occupancy rate. The average room price reached €152.1, while RevPAR was €110.7, confirming strong momentum for the hospitality sector during...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login
