Dusit Hotels and Resorts has announced a strategic partnership with Generator and Freehand Hotels to foster international growth and expand their presence in new markets. This collaboration aims to utilize each company’s strengths to achieve sustainable expansion.
Under this partnership, Generator and Freehand Hotels will use their extensive experience in developing lifestyle hybrid accommodations to introduce Dusit Hotels and Resorts into key European and U.S. cities. Target locations include London, Paris, Rome, New York, Miami, and Los Angeles. Their expertise in the affordable lifestyle segment will be valuable in establishing Dusit’s diverse brand portfolio in these areas.
“It’s a real win-win situation for both companies,” “It broadens our development horizons without compromising our existing brand portfolios, allowing us to capitalise on prospects that might not align with our current brand offerings. We are delighted to collaborate with Generator and Freehand and look forward to breaking new ground with many exciting new signings ahead.” - Siradej Donavanik, VP – Global Development, Dusit International
In return, Dusit Hotels and Resorts will leverage its established presence in Asia and the Middle East to bring Generator and Freehand’s boutique hotel-hostel hybrid model to prominent cities such as Bangkok, Manila, Kyoto, Dubai, and Abu Dhabi, as well as popular island destinations like Phuket and Bali. Dusit’s range of brands includes Dusit Thani, dusitD2, Dusit Princess, Dusit Suites, ASAI Hotels, and newly introduced brands like Devarana – Dusit Retreats and Dusit Collection.
“This groundbreaking partnership marks an exciting new chapter in the growth trajectory of our companies. Dusit’s unique blend of tradition and innovation aligns perfectly with our vision for delivering culturally rich experiences for inspired travellers worldwide.” - Alastair Thomann, CEO, Generator and Freehand Hotels
Dusit’s global portfolio spans 18 countries with 57 hotels and 244 luxury villas under Elite Havens, and it has more than 60 hotels in development. Generator and Freehand Hotels manage 21 properties across Europe and North America. This partnership aims to leverage the strengths of both companies to drive their expansion strategies and enhance their international presence.
