CSR in the hospitality industry in 2023 – Part 1

9 min reading time

Published on 04/05/23 - Updated on 23/10/24

La RSE dans le secteur de l’hospitality

The world is changing, and, in this case, it is very much not for the best. Climate change is gnawing at the earth’s resources and ecosystems, and threatening seriously our way of life as we know it. Still, from a negative situation, positive change can come. Due to this situation, the hospitality industry is adopting and implementing ever more corporate social responsibility (CSR) policies. This article will look at examples of practical measures that can introduced to make properties greener, pathways laid out by hospitality bodies to boost sustainability, new approaches to sustainability, and eco-friendly incentives put in place by destinations.

Climate change is a threat to nearly all walks of life and industries, and this is also certainly true in the case of hospitality. In the future, for example, limited water resources will affect hotels very negatively and dwindling biodiversity will damage the attractivity of accommodation providers that rely on their natural setting to attract visitors. 

Sustainability is also of course now a key criterion for many guests when it comes to choosing the property they will stay in during their trip. Such concerns are especially important for the new generation of travellers (Gen Z and millennials), who will over time naturally become the biggest customer base for the sector. 

The hospitality industry is a significant contributor to carbon emissions across the globe (roughly 1% of global carbon emissions according to UNWTO). This is principally due to the high energy demands of hotels. In order to combat this, as well as reduce operating costs in the long-term, properties can begin the process of ecological transition.  

Transitioning to renewable energy is a concrete way for hotels to act against the threats of climate change and show their commitment to sustainability. 

Numerous existing renewable energy techniques are suitable for hotels. Solar energy permits properties to generate and store their own energy and their installation is often supported by financing options, such as in countries like France and Croatia.  

Wind energy likewise boasts similar advantages. Turbines installed on the property’s grounds, or nearby, can use kinetic energy generated by the wind to power the individual hotel. 

Geothermal energy systems may also be installed underground. A primary advantage of these systems is their low maintenance needs and durability. 

Other changes can be made by hotels to reduce their footprint such as participating in local carbon-neutral initiatives, using sustainable locally sourced products, reducing water consumption...

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