BWH Hotels is focusing on enhancing its digital capabilities to improve guest experiences and streamline operations. Recent initiatives highlight the brand’s commitment to digital transformation, both at the property level and within its corporate structure.

The appointment of Bill Ryan as Senior Vice President and Chief Technology Officer reflects this focus. With extensive experience in digital transformation from his roles at major retail companies like PetSmart and Urban Outfitters, Ryan will lead BWH’s efforts to improve its technology infrastructure. His expertise in enhancing customer experiences and implementing new digital strategies will support BWH’s continued evolution in the hospitality industry. His work will aim to optimize digital platforms, making processes such as bookings and customer interactions more seamless and efficient.

“Bill is an innovative and inspiring technology leader with a track record of building strong relationships and growing brand capabilities,” “His appointment as senior vice president and chief technology officer underscores our commitment to excellence in hospitality, and it marks a significant step forward as we continue to enhance our digital strategy and deliver exceptional experiences for our guests. With Bill’s leadership and expertise, we are poised to leverage technology to redefine the future of travel.” - Larry Cuculic, president and CEO of BWH Hotels

“BWH Hotels is a trusted industry leader with an exciting long-term vision for growth and enhanced guest experiences,”. “I’m thrilled to join the talented BWH Hotels team and bring a new outlook on how innovative digital solutions can transform the travel experience for our guests. Guest expectations are rising faster than ever, and to meet the demands of tomorrow, we must not only modernize our technology stack but also change how we work. It’s about evolving both our tools and our mindset to stay ahead in an ever-changing landscape.” – Bill Ryan,  Senior Vice President and Chief Technology Officer of BWH Hotels

Additionally, the launch of BWH Hotels’ new institutional website, bwhhotels.fr, showcases the brand’s commitment to modernizing its digital presence. The site is designed to provide comprehensive information to partners, collaborators, and potential new members, offering a user-friendly experience that works across devices. It also serves as a recruitment tool, reflecting BWH’s corporate culture and values while highlighting career opportunities. This platform complements the group’s existing bestwestern.fr website, which is focused on hotel reservations, promotions, and loyalty programs.

By prioritizing the development of digital tools, BWH Hotels is positioning itself to better meet the needs of its guests and business partners. Through improved technology, the brand aims to provide a more efficient and modern experience across its global network.