The group is the latest major hospitality group to demonstrate its commitment to environmental and social responsibility by becoming a member of the leading sustainability network.

Sustainable Hospitality Alliance works with industry players to assess the key global challenges affecting the planet and its inhabitants, and to prioritise collective action in order to make a positive impact. In 2022, it launched its Pathway to Net Positive Hospitality to tackle issues including climate change, biodiversity loss, waste, human rights risks and inclusive employment.

BWH Hotel Group has 4,500 hotels and 18 brands, with a presence in nearly 100 countries. This move is part of the group’s desire to advance its strategy in the areas of Environmental, Social and Governance (ESG).

Best Western joins other major players such as Accor, IHG, Hilton, Iberostar and Arabella Hospitality in working with the alliance. Sustainable Hospitality Alliance members now account for over 30% of the global industry by rooms, i.e. 5.5 million rooms.

We are delighted to welcome BWH Hotel Group to our membership. We are always encouraged to see the large global brands taking positive steps on their sustainability, which will have an impact right across the world. We welcome their expertise and contribution to enable us to support the whole industry to achieve critical sustainability goals.

Patrick O’Meara, Interim CEO of the Sustainable Hospitality Alliance

We are very proud to join the Sustainable Hospitality Alliance as an important step in our effort to build a robust, global ESG strategy for our company. Not only do our guests, partners and developers expect that brands demonstrate a strong commitment to ESG efforts but executing an effective and comprehensive ESG program is fundamentally the right thing to do.

Ron Pohl, President of International Operations for BWH Hotel Group