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What are the trends for the outdoor hotel industry?

The outdoor hotel industry will continue to change in 2020, with a further reduction in supply, the continued move upscale and the growth of chains.

With 7,910 campsites listed in France, for 888,911 pitches, the negative balance amounts to 57 campsites, i.e. 4,394 pitches. This decline, which began in the 2000s, is the result of the lack of profitability of the
smallest properties, the need to move upmarket and the grouping of small campsites to reach a critical operational size for groups. In 20 years, nearly 53,000 pitches have been closed.

The move upmarket also means a race for equipment, both in terms of pure accommodation: 43% of the pitches are occupied by mobile homes, as well as in terms of services: catering, swimming pools with slides, spa and wellness area, etc. Another sign of the structuring of the market is the growth in the number of voluntary networks and integrated groups, which total 1,106 French campsites (14% of properties), for 171,000 pitches (29%).

Capfun has consolidated its position as the leading group in terms of the number of campsites (125) and pitches (42,119), and a positioning resolutely oriented towards rental accommodation (71% of the offer).
It is also the group that made the most progress during the year, with the acquisition of 14 properties, for around 4,600 sites.

On the same group market, Campéole is second with 63 campsites for 15,823 pitches, and Tohapi / Amac (Vacanselect) completes the podium with 59 campsites for 22,000 pitches.
Siblu is characterised by high-capacity properties, with 12,577 pitches spread over 23 units. 

Concerning franchise brands, Yelloh! Village is well ahead with 91 campsites and 28,635 pitches, ahead of Flower Camping (136 units for 20,045 pitches).

The attractiveness of this market is reflected in the creation of new brands: after Maeva in 2019, which has 12 campsites (2,247 pitches), it is the turn of Camping Paradis to appear in 2020, with 12 units as well (2,143 pitches) and particularly active communication. Airotel, for its part, has developed Treflio (20 sites, 2,788 pitches), positioned solely on the 3*.

The appetite of major investors is another sign of this attractiveness, such as Naxicap Partners' acquisition of a stake in the Siblu group, of which it is now the majority shareholder, the continuation in 2020 of the acquisition of campsites by BNP Paribas REIM, or the creation of the Club Plein Air Tourisme fund by SwissLife Asset Managers.

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