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Outdoor hospitality: evolution, revolution

10 min reading time

Published on 10/07/19 - Updated on 17/03/22

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The outdoor hospitality industry has undergone major changes over the past ten years. First of all, the 2012 ranking led to a standardization of the offer. This standardization of the product range has gone hand in hand with consolidation, leading to the gradual disappearance of small independent brands in favor of large franchise groups that are moving upscale. This move upmarket has manifested itself in the sophistication of the product to meet the new needs of today's customers.

Outdoor hospitality refers to a form of accommodation provided either on an empty site, where it is possible to place a vehicle or light accommodations such as a tent, or in a mobile or immobile structure corresponding to accommodation solutions specific to outdoor hospitality (lodge, tee-pee). ...

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