Kampaoh "Since 2016, we have been recording 200% growth every year"

My speciality is launching French companies abroad, mainly in Southern Europe. I worked for camping.com to structure its international development after it raised €60 million in funds. This time I'm doing the opposite, launching a Spanish company in France, Portugal and Italy.

We're in a phase of major growth and my job is to implement this internationalisation.

How did the Kampaoh concept come about?

Kampaoh was born in 2016 following an idea put forward by our CEO Salvador Lora González to offer fitted tents with a mattress and sheets. At the outset, the offering was extremely basic. Kampaoh bought Decathlon tents that we sold for €40 a night. The offer quickly caught on. What's more, most Spanish campsites offer bare spots, unlike the French market. In Spain, campsites are obliged by law to offer free spaces.

We have put customer satisfaction at the heart of our approach. We are prepared to lose money to maintain a high level of customer satisfaction, because we are in the process of building our brand and its reputation. We also rely on customer loyalty, and it's working. To date, 3 out of 5 of our customers are repeat customers.

The average age of our 500 employees is 24. Some of them have had our logo tattooed on them, which shows their level of involvement and attachment to the company.

What does Kampaoh offer?

We install tents that are designed and manufactured by us. Since 2016, we have recorded annual growth of 200%. We now have more than 95 campsites in France, Spain, Portugal and Italy. We have 4,000 tents installed.

We design, manufacture and install tents at campsites as a company committed to CSR. For example, all the wood we use is certified.

Our CEO has set us the mission of changing the planet...