
After spending most of his career in the luxury world, where he achieved the position of Chairman of the Board of Directors at Cartier International and Cartier S.A., and CEO of the Richemont Group, Alain-Dominique Perrin decided to invest his talent, energy and convictions in a new adventure: camping. In 2008, he took over the Domaine des Moulins, that is located on the coast and has a "Wellness" focus. It received the supreme distinction of 5-stars. Just a few kilometers from there, the entrepreneur also took over Camping du Midi (in Barbâtre). This property was renamed Domaine Le Midi and climbed the classification from two to four stars with an offer based on Sports. The two properties are part of the Original Camping signature, begun by Alain Dominique Perrin. Finally, two other campgrounds have completed this offer: Camping de la Bosse, on the Ile de Noirmoutier (2 stars) and Camping La Franqui, in Leucate (2 stars).
Can you describe the Original Camping concept?When we created Original Camping six years ago, the concept was totally new: we had decided to replace the traditional mobile homes with high quality large tents, able to accommodate couples and families. For the launch of this new product, we wanted to...
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