The outdoor accommodation booking engine wants to accelerate its development and deploy new tools, particularly on B2B.
To learn more about the outdoor hotel market, discover the intervention of Christophe Alaux, Chairman and CEO of Vacalians at the Global Lodging Forum 2018.
Campings.com has just raised ten million euros. The round table was led by Luxempart and included Ekkio Capital, an investor who had taken a stake in the first fundraising in 2013.
Founded by Olivier Lachenaud and Luc Dayen, the company's objective is clear: "to shift up a gear".
"Today, the camping market is still very fragmented and intermediation is still relatively nascent," says Olivier Lachenaud, president and co-founder of Campings.com. "But within ten years, we think that the market will be 40% intermediated. Our aim is to capture a large part of this intermediation by taking over the European market.
Valued at 2 billion in France, the market and its customers have changed a lot.
"The most striking development is that the clientele of campsites is now more and more urban. In the past, the market used to target a peri-urban clientele in the provinces, quite simply because it was necessary to have enough space to store camping equipment at home. Today, with the rental, you can leave very easily, with your car. And people are realizing that many campsites have nothing to envy to holiday village clubs in terms of offers or equipment."
Campings.com will use this fundraiser to sharpen its technological tools, in particular via B2B. The company cultivates a multi-channel positioning between direct sales and sales generated by different operators: white label, via works councils or travel agencies.
"We will deploy new tools with travel agents and tourism operators," explains Olivier Lachenaud. "These will be very advanced tools for decision support, selection and personalization of the offer, adapted to professionals according to their needs."
The discontinuation, last September, of Camping N°1 and Vacances Camping brands was the first step in Campings.com's process of clarification and internationalisation. Already present in France, Spain, Italy and Portugal, the booking engine wants to continue its deployment, particularly to Northern European countries.
In addition, Campings.com wants to take advantage of this new round table to strengthen its workforce. The company intends to strengthen its customer service and marketing. "We will double our technical teams to offer a personalized customer experience and continue to develop business innovations," confirms Olivier Lachenaud.
In 2017, Campings.com announced a turnover of over 60 million euros with more than 500,000 French, Belgian, Dutch and German travellers. The company references nearly 2,500 partner campsites.
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