TRIBE will arrive in Paris this autumn. Then it will be the turn of Amsterdam and Warsaw, while other projects are planned in destinations such as London, Berlin, Brussels, Lisbon and Vienna.
Accor is stepping up the development of its lifestyle brands with TRIBE, a fast-growing midscale brand, with plans to open more than 50 hotels worldwide. In Europe, in addition to Paris, Amsterdam and Warsaw, where hotels have already been signed, projects in emblematic cities such as Berlin, London and Lisbon are nearing completion.
Over the next five years, the brand plans to open a total of 150 properties out of its domestic market.
TRIBE is an alternative lifestyle brand that reviews the fundamentals of the hotel business to meet the desires and expectations of the modern traveller.
Antoine Dubois, Director of International Marketing Strategy, comments :
“The brand keeps evolving and we are delighted to see its network grow. TRIBE is unquestionably a powerful lifestyle brand with a bold identity that challenges the status quo of traditional hotels. The concept is all about urban vibrancy and offers accessible and stylish spaces. When entering a TRIBE hotel to stay or dine, guests know they will be a part of an authentic experience, wherever they are in the world.”
This year will mark the opening of the brand's first hotel in Europe with the TRIBE Paris Batignolles decorated by Thierry D'Istria. The TRIBE Orléans Centre-Ville will also follow in 2021 with a colourful swimming pool and a lounge designed by the Desjeux-Delaye agency. A TRIBE hotel will also be built in Amsterdam in 2021, as will the TRIBE Saint-Ouen (Paris, France). The TRIBE Warszawa (Poland) and TRIBE Manchester (England) are planned for 2022.