The voco brand of the IHG Hotels & Resorts Group continues to grow. This tenth signing in this region expands the brand's portfolio and strengthens the IHG Group's leadership position.
A hotel for business and leisure travellers
The Bonnington Hotel, soon to be renamed voco Bonnington Jumeirah Lakes Towers Dubai, offers 208 guest rooms located in the heart of the city's business district and close to key locations. This location, which allows travellers to visit the city thanks to the artery that connects the two Emirates located a few minutes away, also allows the hotel to offer its business and leisure clientele facilities adapted to their expectations (meeting rooms, a gym, a swimming pool...).
A process of conversion to the voco brand, a guarantee of performance and customer satisfaction according to IHG
This new brand has been designed in response to the hotels' conversion possibilities. The hotel retains its charm as an individual hotel, which gives it its unique character and informality, while benefiting from the recognition of a global brand, a guarantee of quality. The first hotels to be converted are experiencing better results and a more satisfied clientele. The conversion is supported by a simple process that allows independent hotels to integrate quickly and easily into the IHG system.
Signing at a strategic time
Dubai is a strategic choice for this collaboration, as the measures adopted there to minimise the impact of the health crisis on the country's business are working and enabling the city to remain a must-visit destination. Those involved in the signing are confident of the situation in the months ahead with the strongest travel season ever recorded to come.