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The importance of design in hotel planning

One of the first things you notice when you enter a hotel is the decoration and design of the hotel, which gives it its own atmosphere and visual identity. Nowadays, the hospitality market is increasingly competitive, so it is of paramount importance to stand out from the crowd by offering strong and differentiating concepts. Having an innovative and original design allows you to differentiate yourself while offering an aesthetic and attractive product.

Swissôtel Kursaal Bern called on interior designer Nina Mair to redesign the lobby as well as the 171 rooms of the hotel. The hotel's new design is characterised by its timelessness, its connection to nature, its intuitive design features and its natural materials such as wood and leather. The aim was to create a relaxing atmosphere where guests feel at home.

Novotel Design revolution, reinforcing our powerful brand allows the brand to remain relevant by bringing modernity and premiumity to its approach to design, through flexibility, versatility and sustainability. An international design competition was launched to find new design solutions to meet the brand's expectations and 4 proposals were selected to represent different regions of the world. RF STUDIO was chosen for Europe, the Brazilian agency METRO for Latin America, the Russian agency Sundukovy Sisters for the Middle East and finally Hypothesis for Asia Pacific. In addition to these 4 concepts, a fifth possibility exists for a flagship hotel, respecting structured guidelines in line with Novotel values.

nhow Brussels Bloom, The Creative Hub: Room for Art offers a unique guest experience based on creativity and inspiration. The hotel is designed to be an art gallery in itself, with public spaces serving as exhibition areas. The bathrooms are designed as dark rooms for photographers and the entrance simulates an artist's studio with paint splashes everywhere. Each floor is inspired by a different art form, so as soon as you step off the lift you are immersed in a specific artistic theme.

The Majestic Grand Amiri Suites at The Ritz-Carlton Hotel Doha have been completely redesigned to offer a new guest experience through design. Each suite features vibrant hues with metallic accents to complete the design and houses custom design pieces collected by famous local artists. Each suite pays homage to the city of Doha, its famous artists and artisans, and its inspiring environment. These include the Katara Suite, the Ivory Suite, the Quartz Suite and the Cobalt Suite.

#FreeToMove by Appart'City is a highly innovative room concept never before seen in the hospitality world. Appart'City tested a "skate room" with Sam Partaix and the international extreme sports festival FISE, to illustrate its offer of freedom and demonstrate the spaciousness of its flats.

Get inspired by ibis Styles is an exclusive short TV programme produced in collaboration with M6 to reinforce its positioning as a major stakeholder in creative interior design hotels. A total of 14 episodes entitled "Chacun son Style" hosted by interior designer Sophie Ferjani were broadcast. For each show, Sophie used a staging element from an ibis Styles hotel to help reorganise the participants' space. To develop the programme, a digital version dedicated to 8 ibis Styles hotels was created, with each hotel manager describing their storytelling through a tour where every decorative detail was explained.

Disney's Hotel New York - The Art of MARVEL is the latest creation at Disneyland Paris, where, as its name suggests, the world of Marvel takes centre stage. With over 350 works of art on display, including some 50 exclusive works, created by over 110 artists from Europe and beyond, it is one of the largest collections of Marvel art in the world. Guests are fully immersed in the Marvel universe through the design of the hotel, with every detail carefully thought out to leave nothing to chance and provide the most complete guest experience.

Park Inn by Radisson Pribaltiyskaya Hotel & Congress Center wanted to highlight its Soviet heritage by redesigning one of its rooms. To do this, the hotel team collected all the historical furniture, telephones, old photos, interior details, and used the only unrenovated room from the Soviet era to recreate the atmosphere of that period by paying attention to the smallest interior details.

 

Nota Bene: The HON editorial team highlights and values the entries submitted for the Hospitality Awards 2021 in complete independence from the competition itself, which is governed by precise rules. This in no way prejudges the outcome of the specific process of nominating finalists or winners, which follows the rules of the competition through the examination of the entries by a jury followed by a sworn bailiff and live voting on the day of the ceremony. The abundance of initiatives submitted during this 21st edition is a fine illustration of the efforts made by the profession in the face of the crisis and it was important for us to share them with you.

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