Analysis

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Chain hotels and restaurants: the couple of the future?

3 min reading time

Published on 08/04/07 - Updated on 17/03/22

The worlds of theme hotels and theme restaurants often cross paths through privileged partnerships. The first is less and less hesitant about outsourcing service from the second, whether it is through pure sub-contracting (still rare) or franchise contracts (the option chosen most frequently).

Restaurants are rarely direct profit centers for hotels. They are more of a marketing pitch used to stimulate occupancy. It has been proven that the presence of a restaurant with a well-known brand can seriously stimulate occupancy rates, particularly during off peak seasons. In the United States...

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