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“All these developments, mainly from public authorities have also led to private investment”

Interview with Brigitte Bloch, President of the Bordeaux Metropolitan Tourist and Convention Bureau

How would you describe the destination Bordeaux Metropole in a few words?

Brigitte Bloch: An attractive destination recognized both for the beauty of its heritage, but also for the notoriety of the wine, its geographical location close to the sea and the vineyards. An open and accessible metropolis.

How would you have described it 20 years ago?

Brigitte Bloch: A city known for its wine, but perceived as rather closed and a little sad, difficult to access: "La belle endormie".

What, in your opinion, are the main drivers of this change?

Brigitte Bloch: Bordeaux has benefited from a major urban transformation with the renovation of facades, the pedestrianization of the center, the development of the tramway, the construction of new neighborhoods, the creation of the Cité du Vin, etc. All these changes, which are mainly the work of the public authorities, have also led to numerous private investments, particularly in the area of tourist accommodations.

Today, we need to transform this very mineral city into a more airy, greener metropolis, involve the inhabitants in urban development, enhance their know-how, develop supplies of short tours, etc. The demand for tourism is becoming more responsible in terms of impact and we also want to adapt to it.

What concrete impacts have they had on the number of visitors to the destination?

Brigitte Bloch: Bordeaux has become an attractive city which has also benefited from this change in image to attract visitors in both the leisure and business tourism sectors. Bordeaux has received numerous labels of recognition such as European Best Destination in 2015.

What are the next steps? What are the objectives for tomorrow's destination?

Brigitte Bloch: To make the metropolis a recognized sustainable tourist destination, to support tourism businesses in this transition.

Enhance the value of metropolitan assets to develop leisure and local tourism, including out of season.We can have this positive development for our industry through the corporate sector.

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