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Top 10 hotel groups in France, the underlying trend is barely visible on the surface

The arrival of new brands for some, strong growth ambitions for others, takeover for the number two... hotel groups did not remain inactive in 2018, but this had no real impact on their positions in the ranking of the French offer.

AccorHotels remains the undisputed leader in France. Alone, it exceeds the combined offer of its 9 challengers on the territory. The slight growth of its fleet is driven by the economy segment with the mega-brand ibis, which was recently partially redesigned for ibis RED, and the timid recovery of growth for F1 , which lost 27.4% of its fleet in 2017.
The integration of a new player into the Adagio's supply with Hipark also drives the group's growth.

Jin Jiang has 58,550 rooms and owes the growth of its fleet to the acquisition of Radisson Hotel Group. The development of its core brands (Campanile, Première Classe) is lagging, with organic growth stagnating at +0.3% compared to +2.7% in 2017.

The French group B&B closes the podium with an  +6.3% increase in supply compared to 2017 (+4.0%). It has opened 14 establishments in France, including 4 in Île-de-France, 2 in Marseille, 2 in Bordeaux and 2 in the mountains (Saint-Jean de Maurienne and Annemasse Saint Cergues).

With 16,845 rooms, The Originals remains at the bottom of the podium despite a net loss of 571 rooms. The total redesign of the brand (formerly SEH) announced in November 2018 with the launch of 6 new versions reflects the group's desire to modernize its image. The French group is suffering from the restructuring of the supply with a decline in small-capacity family hotels in the provinces, the heart of the The Originals, Human Hotels & Resorts offer.

Best Western is back on a positive trend. After a stagnation of the customer base at -0.3% in 2017 due to the restructuring and upgrading of its supply, 2018 marks the return to growth with +1.2% for the American market. Sure (the conversion brand) and Aiden (lifestyle) brands were launched in 2018 in France with a first Aiden opening in April 2019 in Compiègne. The group announced the signing of 30 institutions for France in 2018, a record year, and is targeting 39 new additions to the portfolio for 2019.

In 6th position, Marriott International posted a strong increase in customer base to +9.5%, the strongest in this ranking. 2018 was the year of the arrival of new brands on French territory, and Moxy, the brand dedicated to millennials, came to Paris Bastille with another opening planned in 2019 in the Charles de Gaulle airport area. Residence Inn also arrives in France at Toulouse Blagnac. Of note is the opening of Courtyard Paris Gare de Lyon and Luxury Collection Hotel de Berri in the capital.

The European number three InterContinental Hotel Group appears in 7th position in this top 20. Growth was driven by the Holiday Inn and Holiday Inn Express brands, with +6.1% for these brands, while the rest of the customer base was perfectly stable, with +3.8% growth in the British market, including the opening of the Holiday Inn Express CDG Airport (305 rooms) and Holiday Inn Strasbourg Nord (66 rooms).

Brit Hotel continues solid growth after +17.8% growth in 2017, the year 2018 ends with a +7.2% increase in rooms putting the French group in 8th place in this ranking, ahead of the American Choice Hotels, which continues to grow by +6.3%.

In last place of this top 10 is Walt Disney Company whose park is shrinking with the closure of the New York Hotel for renovation and rebranding for Marvel.

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