The arrival of new brands for some, strong growth ambitions for others, takeover for the number two... hotel groups did not remain inactive in 2018, but this had no real impact on their positions in the ranking of the French offer.
AccorHotels remains the undisputed leader in France. Alone, it exceeds the combined offer of its 9 challengers on the territory. The slight growth of its fleet is driven by the economy segment with the mega-brand ibis, which was recently partially redesigned for ibis RED, and the timid recovery of...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login