The Jin Jiang group has recorded a growth of around 6.7% in its hotel stock with a significant number of openings during the year 2020 and this despite the health crisis which affected China before impacting the rest of the world. Thus the group was able to recover and react faster and earlier than its European competitors.
Park's evolution: +6,7%
Hotels' number 2021 : 10 304
Romms' number 2021 : 1 087 994
+ 6.7% growth in the number of rooms for the Chinese group, which opened 67,958 rooms worldwide in 2020. The group, famous in Europe through Louvre Hotels or Radisson (the latter freshly acquired in early 2019), has regained its runner-up spot.
Jin Jiang took advantage from the faster rebound in China following the COVID-19 pandemic, resulting in a recovery of local activity, and signs a more important progress than its direct competitors, the Americans Marriott and Hilton.
The world's second largest hotel group also continued to expand, surpassing the one million room stage worldwide. This expansion was particularly well illustrated by the development of Radisson's Asia-Pacific portfolio with 84 new hotels in 2020. This reflects Jin Jiang's strategy to triple Radisson's portfolio on the medium term. In Europe, the Chinese group has entered the market for long-stay residences through Louvre Hotels Groupe and its Tulip Residences offer, a hybrid concept between coliving, coworking and wellness areas.
This article was published over a month ago, and is now only available to our Premium & Club members
Access all content and enjoy the benefits of subscription membership
and access the archives for more than a month following the articleRegister
Already signed up? Identify yourself
An articleBuy the article
A pack of 10 articlesBuy the pack
Already signed up? Already signed up? Already signed up? Already registered? Login here!