The BTH Hotels group recorded a 6.6% increase in the number of hotels, marking strong growth after relatively quiet years. The group is developing its offer for business travellers in China.
Park's evolution : +6,6%
Hotels' number 2021 : 4 701
Rooms' number 2021 : 430 224
BTH Hotels retains its tenth position in the ranking. After timid growths in 2018 (+0.9%) and 2019 (+1.60%), the third Chinese group in this Top 10 is back to a +6.6% development level on its portfolio in 2020 (MKG estimate based on actual Q3 2020 vs. 31.12.2019).
Regarding BTH's development, UrCove, a new midscale brand born under the joint venture between BTG Homeinns' subsidiaries and Hyatt, has opened its first 5 properties in China. These hotels aime at attracting business guests and they do target exclusively at the Chinese market. The hotels are located in strategic urban areas, such as Shanghai and Beijing. They are equipped with the appropriate facilities and meeting and conference spaces to meet the demands of their customers. Elton Sun, managing director of the joint venture, said more hotels would open to "meet the needs of more frequent business travelers.”
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